PROPERTY COMPANY OF FRIENDS, INC. (ProFriends) eyes to bring in 100,000 more house to the market with its on-going projects in the next 10 years.
ProFriends gears up for its 15th years in the real estate business next year by reorganizing the milestones and the projects it has delivered since the company’s inception in 1999.
Since its first development, Villa de Primarosa in Imus, Cavite, ProFriends has built communities for over 26,000 families in the country and established its market niche in the affordable housing segment.
In its latest fiscal year that ended June 30, the company reported total revenue of P7.7 Billion while its net income was at 2.4 Billion, a 43% and 27% year-on-year increase respectively.
“The first half of 2013 saw us making changes in the organization, implementing new technologies and increasing our land bank. We made scaling preparations in order to meet the growing demand of our clients,” said ProFriends president Jocelyn Guzman.
The developer’s largest project to date is Lancaster Estates (presently known as Lancaster New City), a flagship project introduced in 2007.
The over 1,000 hectare development caters to young professionals as well as growing families and features tastefully designed, two-storey houses with three or four bedrooms and two toilet and bath. Its Townhouses also caters to their clients’ discriminating lifestyle preferences.
This year, Lancaster New City has expanded to include Leighton Hall, a modern three-storey clubhouse that can accommodate up to 400 guests for birthday celebration and other special events; St. Edward Integrated School, which provides high quality education at an affordable price and works under the Lasallian School Supervision Office or LASSO; and Lancaster Square, ProFriends First ever commercial complex inside Lancaster New City. In addition, the Church of the Holy Family, located beside Leighton Hall, is the venue for masses help regularly for the residents.
In addition, ProFriends marks important progress in three of their on-going projects; Illustrata Residences’ ground-breaking, Parc Regency Green’s soft launch and the Palms Lakeshore’s start for construction.
ProFriends first focus its efforts on building affordable-housing on small pocket developments. It eventually progressed to addressing the needs of higher market segments by focusing on estate developments.
Originally published on Malaya, Nov. 7, 2013